IF International Fruiterer
Produce intelligence

The stories behind the fruit on the shelf.

Deep-dive reports from inside the global produce industry, genetics, supply chains, trade data, and what year-round fruit really costs.

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FIG. 01 · IN THE ROWS
Latest report
The Candy Grape Economy
FIG. 02 · TABLE GRAPES
Intelligence Report 06

The Candy Grape Economy

How a 1,000-year-old Chinese street snack, a viral TikTok moment, and one New York CPG company turned the world's most ordinary fruit into a category-defining product.

+18%
YoY growth in US fresh grape sales linked to the trend
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The deep dive series

Every report is a briefing.

Season extension, the science, the breeding companies, sourced trade data, and the environmental ledger, designed to be read whole.

Table Grapes
Intelligence Report 05 June 2026
Table Grapes
From a handful of California varieties available three months a year, to a 365-day global market worth $85 billion, the genetics arms race, the hemisphere arbitrage, and the desert aquifer running dry.
Table Grapes
$85B Global table grape market value, 2025
PNG Coffee
Intelligence Report 05 June 2026
PNG Coffee
The invisible origin, how Australia's closest coffee neighbour became its best-kept secret.
Coffee
2.5M People whose livelihoods depend on PNG coffee
Cherry
Deep Dive 05 May 2026
Cherry
The world's most fragile premium fruit, and the geopolitical commodity hiding in plain sight.
Cherries
91% Of Chile's cherry exports absorbed by China
Dates
Intelligence Report 04 Apr 2026
Dates
The oldest fruit in human memory, and a crop with secrets still being unearthed from 2,000-year-old desert tombs.
Dates
$12.5B Global date palm market value, 2025
Compost
Intelligence Report · Vol. 03 Apr 2026
Compost
From Demeter-certified biodynamic black gold to microplastic-laced biosolid sludge, why the word "compost" covers a spectrum so wide it barely counts as a category.
CompostSoil
4.5B lbs Biosolid sludge applied to US farm fields in 2023 alone
The Banana Crisis
Deep Dive Mar 2026
The Banana Crisis
How monoculture conquered the world's most critical fruit, and why it's about to collapse.
Bananas
23+ Countries where the TR4 fungus has now been confirmed
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From the candy grape report
8.64 lbs

US per-capita grape consumption in 2022/23: an all-time record. TikTok did the marketing for free.

The Candy Grape Economy →
Fresh on the socials

The feed version.

$2 of grapes, $12 at the till36 million viewsGen Z spends 46% more on grapes

Every report becomes a carousel. Follow along on Instagram.

Field notes

Articles

Market Signals 10 June 2026 · 4 min read
Candy Grapes and the New Premium Produce Playbook
Fruit Riot sells 8oz of grapes for $8–12 against roughly $2 of wholesale fruit. The candy grape phenomenon is the clearest premiumisation case study fresh produce has produced in a decade, and the playbook is repeatable.
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Supply Chains 5 June 2026 · 4 min read
The 365-Day Grape Is More Fragile Than It Looks
The year-round grape shelf depends on a precisely timed hemisphere relay, a cold chain with almost no slack, and desert regions farming on borrowed water. Buyers who treat continuous supply as a given are mispricing the risk.
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Opinion 20 May 2026 · 3 min read
Why Fresh Produce Needs Better Memory
Between farm gate and retail shelf, fruit passes through a dozen hands, and the context that explains it gets stripped at every step. The next edge in produce isn't growing more; it's remembering more.
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